Blog
Notes on the offer moment.
What we are learning from merchants running private offers, and what it means for your store.
Karen Wohlsen · 12 October 2026
The Markdown Is a Habit, Not a Plan
A Black Friday playbook for keeping the peak traffic without handing a quarter of your ticket price to every buyer.
Read the post →Karen Wohlsen · 7 October 2026The Discount Trap Most Merchants Don’t See Until It’s Too Late
Sitewide sales train customers to wait and cost more margin than most brands realise. Here is what to do with the almost-buyers instead.
Read the post →Fin Hancock · 22 June 2026Static Pricing vs Buyer Behaviour: The Mismatch Costing You Revenue
One product, one price treats every shopper as the same person. What it costs you, and what a price that can flex within your own rules changes.
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